retail space, bromley london - 1000m2 - design & fit out - project lead, design team 15+
specialists not generalists… supporting the London customer and improving their experience. the Bromley planning studio is the second of IKEAS brand new store format to be launched globally. designed specifically to make the complex purchase easier and more convenient.
As design project leader it was my responsibility to ensure that the customer was greeted in the best way possible, that they were constantly inspired and amazed at what the ikea product range can do. that they understand there is something for everyone and that we are specialists not generalists. quality was key throughout the whole experience, something that as a design team we strived to achieve. from start to finish the customers journey was designed to be relaxing, full of creativity and fill them with confidence.
