retail space, London - 500m2 - interior design, fit-out & styling

to support the launch of their catalogue, I worked alongside the ikea team to create an amazing pop-up creative hub in londons shoreditch, which consisted of a café, inspirational showroom, diy restaurant, shop and demo kitchen.

within the inspirational area there were kitchen sets that showcased different styles and solutions and were a 'little different' to your average kitchen! we really played with scale and proportion and exaggerated the themes and functions - we had a set that was all about baking with children - mum and her seven little helpers! a chefs kitchen at home that conjured up energy, passion and a little madness, a sustainable kitchen within a cube where you could grow your own before you cooked and ate it and a mobile kitchen that could be used in the garden - small in size but big on function!