retail space, central London - 500m2 - design & fit out - project lead - design team 10+
as design leader for this new global project, it was my responsibility to guide a team of designers through the creative process, design, development and physical implementation of a new planning studio concept in Tottenham court road london. the end result is helping to secure a great experience for the ikea customer and is making a positive contribution to the companies uk market.
“a new type of outlet has brought some lewis carroll-like realism. through vast glass windows, passers-by gaze in on a kitchen so tall it looks like part of wonderland. it may seem as if alice has stepped through the looking-glass, but there is method in the madness. as other retailers are driven off the high street, ikea is heading into the heart of London, paris and new york” the economist, jan 2019
Highlighted by insider trends as on of the top new retail concept stores in the world http://www.insider-trends.com/47-best-new-retail-concept-stores-in-the-world/
